I am a firm believer in being yourself, I wouldn’t have come so far if I were not. A lot of entrepreneurs are afraid to show their selves for who they are. They are afraid that people will judge them and disapprove.
And yes that does happen, but if you are neutral, flat and fake you won’t attract people either. My tip to all starters: Just be yourself. That’s the best personal branding you can get. Don’t try to be anything you are not.
For example: If you are a freelancer or have a small company, then don’t pretend to have a big company. I see this a lot and it doesn’t make sense, believe me.
Instead, use the advantages you have as a freelancer or small company: Affordability. Flexibility, Accessibility and a personalized service. In other words: focus on your strengths, not your weaknesses.
And don’t be afraid of being yourself and showing yourself.